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Customer satisfaction drives decisions for utility companies of all shapes and sizes.  Whether you are determining your product and service...

What are the Benefits of Understanding Your Utility Customers’ Satisfaction?

Do you want to test a new product before it’s on the market? Do you need feedback on a new business process from your customers or employees?...

6 Reasons Why Focus Groups Lead to Business Success

Businesses are constantly changing: developing new strategies, launching new products, adjusting their marketing tactics. With every change,...

6 Reasons to Conduct Customer Research