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Sampling, by definition, is a statistical analysis tool used to analyze a subset of a larger data set.  You can think of it as a representative...

Sampling: What is it and How is it Done?

You may notice that in every study we conduct, there are questions pertaining to age, gender, ethnicity, household income, education level,...

Demographics: What Are They And Why Do They Matter?

One of the more mysterious steps in the market research process is the data analysis stage. Oftentimes, we use phrases such as multiple...

A Peek Behind the Curtain into the World of Data Analysis

By definition, market research is “an organized effort to gather information about target markets or customers.”1 While this definition is pretty...

What Is Market Research And What Can It Do For You?

Over 10 years ago, I knew my tenure as a business owner was about to begin. On December 15, 2009, as I was celebrating my anniversary of “Kicking...

A Decade of Learning and a Tree

It can be difficult to understand how voters feel about certain issues or political candidates. It’s even more difficult to know which way they’re...

Market Research and Political Polling

Market research can help drive strategic planning efforts for municipalities as well as the development and implementation of new programs and...

How Municipalities Can Benefit from Market Research

Today’s business landscape is diverse, made up of organizations of different sizes, products services and each with a unique way in which to...

Qualitative vs Quantitative Research:  What’s the Difference?

Understanding the nuances of the consumer experience has become a strategic asset for the utility industry. The need for the utility industry to...

The Value of Research to Discover and Address Utility Company Issues

Collecting data directly from your customers is the most effective way to make informed business decisions. When you gain a clear understanding of...

What are the Different Methods of Customer Data Collection?