As it turns out, smart devices aren't limited to a certain fruit-themed tech company. Electric utility companies across the country (including...

It goes without saying 2020 has been hard. And we understand it's been difficult to balance making necessary business decisions and having empathy...

If you've ever used the Internet or if you're into cars, chances are you've heard the name Elon Musk. While you may be thinking it's a name for a...

In-depth interviews are an effective way to capture enriched feedback during a one-on-one meeting with a customer, prospect or constituent. During...

As with all businesses, measuring levels of customer perception and satisfaction are critical in ensuring the continued success of a product or...

Digital surveys are currently one of the most common methods for collecting data. The reasoning behind this is largely due to the cost efficient...

Sampling, by definition, is a statistical analysis tool used to analyze a subset of a larger data set.  You can think of it as a representative...

You may notice that in every study we conduct, there are questions pertaining to age, gender, ethnicity, household income, education level,...

One of the more mysterious steps in the market research process is the data analysis stage. Oftentimes, we use phrases such as multiple...

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