Blog

As Michael Jordan once said, "get the fundamentals down and the level of everything you do will rise" and we're going to do just that. As a...

Back to Basics: The Five Stages of a Market Research Project

Picture this: you're in a packed boardroom (via Zoom, of course), your palms are sweaty, your knees are weak, your arms are heavy. You're nervous....

How to Validate Your Business Decisions

Just like the Lord of the Rings movies, our last installment is our best one (Return of the King is the best one, we'll die on this hill). 

Culture Creation: Part IV

You ever notice when a LinkedIn influencer runs out of things to talk about, they resort to posting about brand awareness? As annoying as it may...

Brand Awareness: 'Oh Yeah, I Remember Them'

Remember when everyone had a Rolodex and every phone had a cord? Look how far we've come since then. Long gone are the days of manually entering...

CATI: So Long Pen & Paper

Depending on how you look at it, this is either our "Revenge of the Sith" installment or our "Return of the Jedi" installment. There's only one...

Culture Creation: Part III

When carrier pigeons fell out of favor (a shame, really) the telephone stepped in to take its place. 118 years after the invention of telephone,...

Surveys and Smartphones: A Rocky Relationship on the Mend

Last time, we began our dive into the importance of creating a data-driven company culture. This time, we begin to dig deeper into just how that...

Culture Creation Part II: Agility Increases Ability

Journey mapping. You may have heard that term thrown around at an increasing rate lately. Why? Because just like a high school sophomore who just...

Journey Mapping: It's Not About The Destination

Just like Star Wars, Harry Potter, and The Godfather, we're also cashing in on the idea of a series. While we might not get to part 14 as quickly...

Culture Creation - Part I: Data-Driven Dreams