Blog

As it turns out, smart devices aren't limited to a certain fruit-themed tech company. Electric utility companies across the country (including...

Smart Phones, Smart Fridges, and Smart Meters: How Utility Companies are Updating Their Systems for the 21st Century

It goes without saying 2020 has been hard. And we understand it's been difficult to balance making necessary business decisions and having empathy...

Going Dark: How Expiring Moratoriums Could Affect Millions of Americans and the Utilities that Serve them

If you've ever used the Internet or if you're into cars, chances are you've heard the name Elon Musk. While you may be thinking it's a name for a...

Tesla Bets on Better Batteries: How Tesla's Meteoric Rise Could Affect Electric Utilities in the Near Future

In-depth interviews are an effective way to capture enriched feedback during a one-on-one meeting with a customer, prospect or constituent. During...

In-Depth Interviews: What's the Deal?

As with all businesses, measuring levels of customer perception and satisfaction are critical in ensuring the continued success of a product or...

Do Customers Actually Care if Their Electric Utility is Classified as 'Community Owned'?

Digital surveys are currently one of the most common methods for collecting data. The reasoning behind this is largely due to the cost efficient...

Digital Surveys: Why Do We Use Them?

Sampling, by definition, is a statistical analysis tool used to analyze a subset of a larger data set.  You can think of it as a representative...

Sampling: What is it and How is it Done?

You may notice that in every study we conduct, there are questions pertaining to age, gender, ethnicity, household income, education level,...

Demographics: What Are They And Why Do They Matter?

One of the more mysterious steps in the market research process is the data analysis stage. Oftentimes, we use phrases such as multiple...

A Peek Behind the Curtain into the World of Data Analysis

To our Valued Clients and Partners,

Utilities Industry Special Offer