Last time, we began our dive into the importance of creating a data-driven company culture. This time, we begin to dig deeper into just how that can be accomplished and how it can affect your decision making for the better.
If 2020 taught us anything, it's that business agility is more important than ever. Well that, and making a sourdough starter is much more difficult than we could've anticipated.
But GreatBlue, what does data have to do with business agility? Well, just like a successful birthday present for your dad, it all comes down to the tools.
A bad craftsman blames his tools. We've all heard the saying, but luckily, it doesn't really apply here. Data management doesn't require the top tools, it requires the right tools.
- Just like you wouldn't use a jackhammer to water your garden, not all data management tools are appropriate for your needs.
How do you determine which tools to use? The best way is to identify how your organization needs to use your data, and investigate the most appropriate type of data management tools to get the job done. Typically, these include:
- Cloud Data Management Tools
- Customer Retention Management (CRM) Tools
- Data Transformation Tools
- Master Data Management (MDM) Tools
- Reference Data Management (RDM) Tools
- Data Visualization and Analytics Tools
All of these tools have their pros and cons, but the key is to identify which tools will work the best for you and your organization based on your goals. Once these tools are in place, and your organization is properly trained to use them, you're well on your way to making quick, data-backed decisions with confidence.
But how can you tell if you're collecting the right data for your organization? We'll dive into that in part III of Culture Creation.