Journey mapping. You may have heard that term thrown around at an increasing rate lately. Why? Because just like a high school sophomore who just...
December 8, 2020
Just like Star Wars, Harry Potter, and The Godfather, we're also cashing in on the idea of a series. While we might not get to part 14 as quickly...
Culture Creation - Part I: Data-Driven Dreams
December 3, 2020
Telehealth has been beneficial for everybody from patients (not being exposed to COVID) to insurance providers (charging premiums for services...
Now unless you've just woken up from a year-long coma, (which, if you have, then boy do we have some news for you) then you're probably aware Joe...
At the time of publishing, it's been 253 days since COVID-19 was officially declared a pandemic by the World Health Organization (but who's...
Fightin' Pfizer & Miracle Moderna: The COVID-19 Vaccine Race
November 19, 2020
Ah Zoom. Whether you've used it for what seems like an endless amount of meetings, to have a socially distanced movie night, or just hearing the...
Virtual Focus Groups: Because Viruses are Icky
October 22, 2020
As it turns out, smart devices aren't limited to a certain fruit-themed tech company. Electric utility companies across the country (including...
It goes without saying 2020 has been hard. And we understand it's been difficult to balance making necessary business decisions and having empathy...
If you've ever used the Internet or if you're into cars, chances are you've heard the name Elon Musk. While you may be thinking it's a name for a...
In-depth interviews are an effective way to capture enriched feedback during a one-on-one meeting with a customer, prospect or constituent. During...
In-Depth Interviews: What's the Deal?
August 27, 2020