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Did you know GreatBlue conducts a national poll? We've partnered with Sacred Heart University since 2017 to conduct a Statewide poll of...

GreatBlue and Sacred Heart University Take Their Poll National

If you're like most people, the thought of opening up Excel to thousands of rows of data is enough to make you shudder. Luckily for everyone, some...

The Basics of Data Visualization

On August 30 at Hometown Connections’ 2021 Annual Conference, GreatBlue was honored with the Philip D. Shaffer Partner of the Year Award.

GreatBlue Honored with Hometown Connections’ Partner of the Year Award

Avoiding survey bias is a constant, ever-changing battle market researchers have to fight on a daily basis. Okay, maybe it's not that dramatic but...

Survey Bias and How to Avoid it

Surveys are often completed by thousands of people, all with vastly differing opinions. You'd think it'd be impossible to quantify all of them...

An Introduction to Coding Survey Responses

Back in January 2020, we published an article discussing Margin for Error. We realized, though, that we could definitely do a better job...

The Basics of Margin for Error

We're doing something a little different than usual. Over the past year, we've noticed our clients are a curious bunch, which is awesome.

Advanced Tutorial: Market Research FAQs

When you think of your customer base, what do you picture? 

Employee Studies: Replace 'What are you Doing?' with 'How are you Doing?'

As Michael Jordan once said, "get the fundamentals down and the level of everything you do will rise" and we're going to do just that. As a...

Back to Basics: The Five Stages of a Market Research Project

Picture this: you're in a packed boardroom (via Zoom, of course), your palms are sweaty, your knees are weak, your arms are heavy. You're nervous....

How to Validate Your Business Decisions

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