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Understanding the nuances of the consumer experience has become a strategic asset for the utility industry. The need for the utility industry to...

The Value of Research to Discover and Address Utility Company Issues

Collecting data directly from your customers is the most effective way to make informed business decisions. When you gain a clear understanding of...

What are the Different Methods of Customer Data Collection?

Customer satisfaction drives decisions for utility companies of all shapes and sizes.  Whether you are determining your product and service...

What are the Benefits of Understanding Your Utility Customers’ Satisfaction?

Do you want to test a new product before it’s on the market? Do you need feedback on a new business process from your customers or employees?...

6 Reasons Why Focus Groups Lead to Business Success

Businesses are constantly changing: developing new strategies, launching new products, adjusting their marketing tactics. With every change,...

6 Reasons to Conduct Customer Research

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