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In-depth interviews are an effective way to capture enriched feedback during a one-on-one meeting with a customer, prospect or constituent. During...

In-Depth Interviews: What's the Deal?

As with all businesses, measuring levels of customer perception and satisfaction are critical in ensuring the continued success of a product or...

Do Customers Actually Care if Their Electric Utility is Classified as 'Community Owned'?

Digital surveys are currently one of the most common methods for collecting data. The reasoning behind this is largely due to the cost efficient...

Digital Surveys: Why Do We Use Them?

Sampling, by definition, is a statistical analysis tool used to analyze a subset of a larger data set.  You can think of it as a representative...

Sampling: What is it and How is it Done?

You may notice that in every study we conduct, there are questions pertaining to age, gender, ethnicity, household income, education level,...

Demographics: What Are They And Why Do They Matter?

One of the more mysterious steps in the market research process is the data analysis stage. Oftentimes, we use phrases such as multiple...

A Peek Behind the Curtain into the World of Data Analysis

To our Valued Clients and Partners,

Utilities Industry Special Offer

As of March 26, 2020, the State of Connecticut identified GreatBlue Research an “essential business” due to our extensive work in the healthcare,...

GreatBlue Identified as an Essential Business

To Our Valued Clients & Partners, 

A Message From GreatBlue Regarding COVID-19

By definition, market research is “an organized effort to gather information about target markets or customers.”1 While this definition is pretty...

What Is Market Research And What Can It Do For You?

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